Town of Minto awarded a prestigious Marketing Canada Award for its Move to Minto Campaign
MINTO – The Town of Minto has been awarded a prestigious Marketing Canada Award by the Economic Developers Association of Canada (EDAC). The town earned the award in the Brand Identity category for its Move to Minto branding campaign.
Penny A. Gardiner, Ec.D., Chief Executive Officer of EDAC states that “the Economic Developers Association of Canada (EDAC) is Canada’s national association of economic development professionals, representing every province and territory across Canada with nearly 1,000 members. The Association’s mission is to enhance the professional competence of economic development professionals and ensure placement of qualified people in the field of economic development, to advance economic development as a distinct, recognized, and self-governing profession and to contribute to Canada’s well being.”
She continues, noting that “the Association recognizes that marketing a community is an integral part of the economic development profession, therefore provides The Marketing Canada Awards competition as an opportunity to exchange and review promotional and marketing material produced by municipalities across the country. This awards program is open to those organizations that undertake to promote and market Canadian provinces, territories, regions, cities, towns and areas with a view to improving the economic well being of Canadians.”
The Move to Minto campaign puts a twist on Minto’s well-established municipal tagline to remind residents and future residents that “You Belong Here” emphasizing the importance of inclusivity, welcoming atmosphere, and sense of belonging felt within our community.
The Town of Minto would like to thank Heather Watterworth of Creative Worth Branding & Design for her work on the Move to Minto Brand Identity, including the redesign of www.movetominto.ca, brand identity and guideline package, billboard update, and Residents Prospectus.
For more information on this award, please visit https://edac.ca/conferences-awards or contact the Town of Minto Economic & Community Development Department at 519-338-2511 ext. 241.